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'한류백서'는 방송·영화·음악 등 7대 대중문화 콘텐츠에서 음식, 뷰티, 패션 등 4대 소비재까지, 핵심 한류 분야의 연간 동향을 분석함으로써 교류 활성화를 위한 시사점을 제공합니다. 또한 국내외 문화산업·문화정책·문화예술을 아우르는 기획단행본 발행을 통해 국제문화교류 대중서의 지향점을 제시합니다.

(영문) 2019 한류백서_Hallyu White paper(English)







 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Achievements and Forecast for Hallyu in 2019 by Segment

 

■ Analysis of Seven Popular Cultural Contents

 

1. Hallyu in Broadcast Programs

A New Wave of Change, for a Leap Forward

― Sungmin Lee

Researcher, Cultural Industries Research Center, Korea Culture and Tourism Institute

 

2. Hallyu in Film

100 Years of Korean Cinema: Light and the Shadow

― Mann Kim

Director of International Relations Team, Korean Film Council

 

3. Hallyu in Music

The Shadow Behind the Glamour of Global Success

― Gyutag Lee

Professor of Cultural Anthropology (Arts & Science), George Mason University-Korea

 

4. Hallyu in Performing Arts

Content-driven, Specific Genre Leads the Charge

― Kyunghee Choi

Director of Research Team, Korean Foundation for International Cultural Exchange

 

5. Hallyu in Games/e-sports

Opening Up Possibilities Through Various Attempts, Despite Slowing Growth

― Shinkyu Kang

Research fellow, Media Advertising Research Institute, Korea Broadcast Advertising Corporation

 

6. Hallyu in Comics/Webtoons

Content Franchise Strategy, K-Webtoons and its universe

― Mingi Jang

Senior Researcher, Industrial Policy Team, Korea Creative Content Agency

 

7. Hallyu in Publication

Korean Literature Joins Hallyu

― Buhan Yoon

Director, Division of Literature Promotion, Literature Translation Institute of Korea

 

 

■ Analysis of Four Major Consumer Goods and Service Industries

 

8. Hallyu in Fashion

Hallyu in Fashion Discovers New Opportunities Amidst Crisis

― Sujin Myeong

Fashion Columnist

 

9. Hallyu in Food

Hallyu in Food 2.0, A New Leap Towards Diversification and Segmentation

― Bora Kang

Researcher, Institute for Communication Research, Yonsei University

 

10. Hallyu in Tourism

We Came to Korea to See BTS

― Juyoung Chung

Head Researcher, Advanced Institute of Convergence Technology

 

11. Hallyu in Beauty

Emerging Markets and Brand Personality : Key Factors for the Rebound of K-Beauty

― Sungmin Son

REACH24H KOREA General Manager

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