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격월 콘텐츠 해외동향 분석보고서 '한류NOW'는 국내외 최신 한류 이슈를 선제적으로 제공합니다.

2022년 한류나우(Hallyu Now) - 1+2월호 Vol.46 (영문)

 

2021 SURVEY ON OVERSEAS HALLYU STATUS
A DEEP DIVE INTO HALLYU IN VIETNAM

 

1. A Backdrop of Hallyu in Vietnam: Economic Cooperation and Cultural Sharing
2. Vietnamese Favorites: Likability by Content Types and Consumption Patterns
3. What Makes Korean Culture Attractive? Factors of Likability by Content Type
4. The Increase and Decrease of Consumption of Korean Cultural Content in

    Vietnam in the COVID-19 Era
5. Conclusion: Improving Negative Perception and Challenges Ahead

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