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격월 콘텐츠 해외동향 분석보고서 '한류NOW'는 국내외 최신 한류 이슈를 선제적으로 제공합니다.

2022년 한류나우(Hallyu Now) - 3+4월호 Vol.47 (영문)






2021 SURVEY ON OVERSEAS HALLYU STATUS
A DEEP DIVE INTO HALLYU IN THE UK


1. The Origin of the Creative Industries, Cultural Policy and

    Pop-Culture Discourse
2. Re-Understanding the Role of Global Platforms and Distribution

    of Korean Cultural Content
3. Re-Visiting Regional Differences and the Attributes of Each Genre

    of Hallyu
4. Re-thinking the Attributes and Identity of Korean Culture
5. Re-thinking the Hallyu-Linked PR Strategy and Hallyu Star Marketing
6. Hallyu in the UK: Potential As a Niche Market
7. Conclusion


STATISTIC INSIDE
1. Hallyu-Manufacturing Sector
2. Hallyu-Tourism Sector
3. Hallyu-Education Sector


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