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문화산업연구자료

세계 각 국의 문화산업 현황 분석, 한국문화에 대한 소비자 및 정책조사 실시 등을 통해

한국문화콘텐츠의 홍보와 각 국과의 문화교류 활성화에 노력하고 있으며,

세계 문화산업 흐름을 파악하고 문화산업 발전을 위한 정보를 제공합니다.

(영문) 2019 한류백서_Hallyu White paper(English)







 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Achievements and Forecast for Hallyu in 2019 by Segment

 

■ Analysis of Seven Popular Cultural Contents

 

1. Hallyu in Broadcast Programs

A New Wave of Change, for a Leap Forward

― Sungmin Lee

Researcher, Cultural Industries Research Center, Korea Culture and Tourism Institute

 

2. Hallyu in Film

100 Years of Korean Cinema: Light and the Shadow

― Mann Kim

Director of International Relations Team, Korean Film Council

 

3. Hallyu in Music

The Shadow Behind the Glamour of Global Success

― Gyutag Lee

Professor of Cultural Anthropology (Arts & Science), George Mason University-Korea

 

4. Hallyu in Performing Arts

Content-driven, Specific Genre Leads the Charge

― Kyunghee Choi

Director of Research Team, Korean Foundation for International Cultural Exchange

 

5. Hallyu in Games/e-sports

Opening Up Possibilities Through Various Attempts, Despite Slowing Growth

― Shinkyu Kang

Research fellow, Media Advertising Research Institute, Korea Broadcast Advertising Corporation

 

6. Hallyu in Comics/Webtoons

Content Franchise Strategy, K-Webtoons and its universe

― Mingi Jang

Senior Researcher, Industrial Policy Team, Korea Creative Content Agency

 

7. Hallyu in Publication

Korean Literature Joins Hallyu

― Buhan Yoon

Director, Division of Literature Promotion, Literature Translation Institute of Korea

 

 

■ Analysis of Four Major Consumer Goods and Service Industries

 

8. Hallyu in Fashion

Hallyu in Fashion Discovers New Opportunities Amidst Crisis

― Sujin Myeong

Fashion Columnist

 

9. Hallyu in Food

Hallyu in Food 2.0, A New Leap Towards Diversification and Segmentation

― Bora Kang

Researcher, Institute for Communication Research, Yonsei University

 

10. Hallyu in Tourism

We Came to Korea to See BTS

― Juyoung Chung

Head Researcher, Advanced Institute of Convergence Technology

 

11. Hallyu in Beauty

Emerging Markets and Brand Personality : Key Factors for the Rebound of K-Beauty

― Sungmin Son

REACH24H KOREA General Manager

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