문화산업연구자료
세계 각 국의 문화산업 현황 분석, 한국문화에 대한 소비자 및 정책조사 실시 등을 통해
한국문화콘텐츠의 홍보와 각 국과의 문화교류 활성화에 노력하고 있으며,
세계 문화산업 흐름을 파악하고 문화산업 발전을 위한 정보를 제공합니다.
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| Prologue: 2020 Global Hallyu Trends at a Glance
Part 1: Must-Know Hallyu Issues Issue 1. A Momentary Pause for Hallyu in 2019 · No Changes in Hallyu’s Favorability · Interest in and Prospects of Hallyu Remain Stagnant · Perceptions of Hallyu and Korea Remain the Same
Issue 2. Reclaiming the Use of Hallyu Content through Legacy Media · TV Is Still Used for Hallyu Video Content · YouTube Remains the Most-Used Platform in 2019
Issue 3. 2019: The Year for Korean Movies · The Korean Movie Craze Stemming from Parasite
Issue 4. The Changing Hallyu · The Growth and Decline of Hallyu Overseas · Exports Due to Hallyu · What Is the Current State of Hallyu Compared to Five Years Ago?
Issue 5. The Status of Hallyu in Major Countries of Interest · What Is the Current Status of Hallyu in Japan? · The Aftermath of the Hallyu Ban Continues to Affect China · The Rapidly Growing U.S. Market for Hallyu: How Is It Now?
Part 2: Analysis by Region and Country Chapter 1. Perceptions of Hallyu · Images Associated with Korea · Negative Perceptions of Hallyu Content and Its Causes
Chapter 2. Usage and Consumption of Hallyu · Usage and Consumption Behavior of Hallyu Content · Degree of Expansion of Hallyu Usage
Chapter 3. Popularity and Favorability of Hallyu · Popularity and Favorability of Hallyu Content · Factors for Popularity and Factors that Hinder Favorability of Hallyu Content · Preferred Hallyu Content · Preferred Hallyu Stars
Chapter 4. The Impact of Hallyu · Changes in Perception of Korea after Using Hallyu Content · Willingness to Use Korean Products and Services in the Future · Willingness to Pay for Hallyu Content in the Future |