2021 SURVEY ON OVERSEAS HALLYU STATUS
A DEEP DIVE INTO HALLYU IN VIETNAM

1. A Backdrop of Hallyu in Vietnam: Economic Cooperation and Cultural Sharing
2. Vietnamese Favorites: Likability by Content Types and Consumption Patterns
3. What Makes Korean Culture Attractive? Factors of Likability by Content Type
4. The Increase and Decrease of Consumption of Korean Cultural Content in

    Vietnam in the COVID-19 Era
5. Conclusion: Improving Negative Perception and Challenges Ahead