Achievements and Forecast for Hallyu in 2019 by Segment

■ Analysis of Seven Popular Cultural Contents

1. Hallyu in Broadcast Programs

A New Wave of Change, for a Leap Forward

― Sungmin Lee

Researcher, Cultural Industries Research Center, Korea Culture and Tourism Institute

2. Hallyu in Film

100 Years of Korean Cinema: Light and the Shadow

― Mann Kim

Director of International Relations Team, Korean Film Council

3. Hallyu in Music

The Shadow Behind the Glamour of Global Success

― Gyutag Lee

Professor of Cultural Anthropology (Arts & Science), George Mason University-Korea

4. Hallyu in Performing Arts

Content-driven, Specific Genre Leads the Charge

― Kyunghee Choi

Director of Research Team, Korean Foundation for International Cultural Exchange

5. Hallyu in Games/e-sports

Opening Up Possibilities Through Various Attempts, Despite Slowing Growth

― Shinkyu Kang

Research fellow, Media Advertising Research Institute, Korea Broadcast Advertising Corporation

6. Hallyu in Comics/Webtoons

Content Franchise Strategy, K-Webtoons and its universe

― Mingi Jang

Senior Researcher, Industrial Policy Team, Korea Creative Content Agency

7. Hallyu in Publication

Korean Literature Joins Hallyu

― Buhan Yoon

Director, Division of Literature Promotion, Literature Translation Institute of Korea

■ Analysis of Four Major Consumer Goods and Service Industries

8. Hallyu in Fashion

Hallyu in Fashion Discovers New Opportunities Amidst Crisis

― Sujin Myeong

Fashion Columnist

9. Hallyu in Food

Hallyu in Food 2.0, A New Leap Towards Diversification and Segmentation

― Bora Kang

Researcher, Institute for Communication Research, Yonsei University

10. Hallyu in Tourism

We Came to Korea to See BTS

― Juyoung Chung

Head Researcher, Advanced Institute of Convergence Technology

11. Hallyu in Beauty

Emerging Markets and Brand Personality : Key Factors for the Rebound of K-Beauty

― Sungmin Son

REACH24H KOREA General Manager