2021 SURVEY ON OVERSEAS HALLYU STATUS
A DEEP DIVE INTO HALLYU IN THE UK

1. The Origin of the Creative Industries, Cultural Policy and

    Pop-Culture Discourse
2. Re-Understanding the Role of Global Platforms and Distribution

    of Korean Cultural Content
3. Re-Visiting Regional Differences and the Attributes of Each Genre

    of Hallyu
4. Re-thinking the Attributes and Identity of Korean Culture
5. Re-thinking the Hallyu-Linked PR Strategy and Hallyu Star Marketing
6. Hallyu in the UK: Potential As a Niche Market
7. Conclusion

STATISTIC INSIDE
1. Hallyu-Manufacturing Sector
2. Hallyu-Tourism Sector
3. Hallyu-Education Sector