2021 Hallyu White Paper

■ Introduction to 2021 Hallyu Issues

― Ah-young Kim/Researcher

Research Team, Korean Foundation for International Cultural Exchange

■ 2021 Achievements and Forecast of Hallyu by Sector

   : Analysis of Four Pop Culture Content

1. Hallyu in Broadcast Programs 

'K-dramas' That Have Joined the Mainstream Open a new Chapter of Hallyu

― Seong-min Lee/ Assistant Professor

Department of Media Arts and Sciences, Korea National Open University

2. Hallyu in Film

Hallyu in Film Shifting From the big Screen to Online Platforms

― Hyung-seok Kim/ Film Journalist 

3. Hallyu in Music

Change Amidst Crisis and Resulting Opportunities

― Gyu-tag Lee/ Associate Professor of Cultural Studies

George Mason University-Korea

4. Hallyu in Games/e-sports 

Game Hallyu Advancing Through Various Platforms

― Shinkyu Kang/ Research fellow

Media & Advertising Research Institute, Korea Broadcast Advertising Corporation

■ References