[한류나우 52호] 1+2월호(영문)

조사연구자료

월간 해외문화정책동향 ‘모음’은 해외 각국의 문화 정책과 이슈 동향을 조사해 세계 문화의 흐름을 파악하고 국제문화교류 발전을 위한 정보를 제공합니다.

2022 SURVEY ON OVERSEAS HALLYU STATUS

A DEEP DIVE INTO HALLYU IN INDIA

1. Introduction: The rising trend of Hallyu in India since Covid-19

2. The core consumer base for Hallyu content: young females

3. The variety and quality of Hallyu content continues to increase its popularity

4. Hallyu content is increasingly producing ripple effects in the Indian market

5. Conclusion: Expanding the consumer and fanbase for Hallyu content is the challenge ahead