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Project Overview
We conduct in-depth research on Hallyu and international cultural exchange in general, and provide timely information.
We focus on publishing fundamental and in-depth information on Hallyu and international cultural exchange.
Through overseas correspondents in over 40 countries, we swiftly deliver up-to-date information on cultural exchanges across the world and analyze global cultural trends in a consistent and comprehensive way through our annual, quarterly, and bimonthly publications.
These publications, grounded in timely and in-depth research, provide fresh perspectives and interpretations on Hallyu, serving as another means to support sustainable international cultural exchange.
Key Initiatives
Publishing Research and Reports
| Title | Description |
|---|---|
| Hallyu NOW |
Hallyu Now is a bimonthly magazine that provides the latest insights into the Hallyu industry and policy trends, analyzed from a global perspective. |
| Overseas Hallyu Survey |
Overseas Hallyu Survey is Korea’s only annual survey on Hallyu consumption, targeting 27,400 users across 12 major Hallyu categories in 30 countries. |
| Monthly Hallyu Report |
Monthly Hallyu Report provides concise updates on local Hallyu news and cultural developments from correspondents in over 40 countries around the world. |
| Hallyu White Paper |
Hallyu White Paper analyzes annual trends and forecasts future growth in key Hallyu sectors, ranging from pop culture content to consumer goods. |
| Hallyu Ecosystem Research |
Hallyu Ecosystem Research formulates advanced strategies for international cultural exchange involving Hallyu by estimating the economic impact of Hallyu and identifying new related socio-cultural topics. |
Global Academic Network and Hallyu Seminars
We disseminate insights into international cultural exchange through Hallyu-focused seminars involving experts from academia, industry, and research institutions, as well as civil society both in Korea and abroad.
Hallyu Research Archive and Big Data Analysis with AI
We analyze and present global Hallyu trends by sector, industry, and region through an integrated archive of over 20 years of Hallyu research data and a Big Data Analysis with AI.
Global Network – 해외통신원
Over 40 overseas correspondents from 40 countries provide first-hand information on cultural industries, arts, and policy issues around the world.