MyK FESTA
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MyK FESTA Website
Project Overview
Held every June, MyK FESTA is a festival where leading industry experts come together to explore major Hallyu content and present new models for its sustainable global expansion.
The event envisions a multifaceted global platform that spans the entire spectrum of cultural industries.
Various programs such as K-pop concerts, global conferences, and B2B/B2C expositions bring this vision to life.
Beyond cultural Entertainment, the event aims to amplify Korea’s cultural influence and generate both direct and indirect economic value across related sectors.
